Ad Specs

Brand Awareness Display Advertising

Standard Display
Ad Type Dimensions (pixels) Max File Size File Format Accepted Third-Parties Animation
Billboard 970 x 250 80kb HTML5, GIF, JPG, PNG DoubleClick, Sizmek, Celtra, Bonzai, Flashtalking 15 seconds recommended (Max 30)
Leaderboard 728 x 90
Half Page 300 x 600
MREC 300 x 250
Mobile Banner 320 x 50
  • Click-through URL (required)
  • HTML5 creative that is not 3rd party ad served (site served) must be delivered as asingle zip file containing all required components (HTML5, JavaScript, CSS, images)
  • Audio and Video MUST be user initiated and muted by default
  • Third-party click tracker (optional)
  • Third-party impression tracker (optional)
Rich Media Desktop or Tablet
AssetMax File SizeFile FormatMax file size of shared library files
Backup image40kbJPG, PNG, GIF–
Initial load80kb + 70kb (ad verification scripts)Image, HTML5, JS, Sprite sheets, Video files100kb
Polite load2MBImage, HTML5, JS, Sprite sheets, Video filesFor anything greater than 100kb, polite loading must be enabled
Video user initiated10MBMP4–

Performance Display Advertising

Social Display

Required:

  • URL (Social Post) including Image, Image Gallery, Video, etc.
  • Destination URL to click through to Website

Optional:

  • 3rd party Impression Tracking Tag
  • 3rd party Click Tracking Tag
  • Image (300×250, 300×600, Flexible) (200kb max)

Notes:

    • Social Display product cannot amplify until the required post is live. It cannot access scheduled posts.
    • Character limit for headers: 38 characters (including spaces).
    • Can be customised to deliver a range of call-to-action options to suit campaign objectives.
    • Creatives can be built with or without Social Icons
    • Social Button Interactions: Social interactions tracked via social platform only(metrics cannot be separated by embedded or organic data)
    • Device availability: Desktop and Mobile
In-Article Video

Details:

  • The Video will only load when the Video is in view more than 50%.
  • The Video will pause if the browser tab is inactive or becomes out of view
  • Audio is user initiated
  • MP4 video asset should accompany either a URL or 3rd party tracking tags.

Dimensions:

  • Min. 640(w) x 360(h) px, Aspect Ratio 16:9

Specifications:

  • VAST tag 2.2MB (3rd party ad-served) OR 20MB MP4 (Site-served to be transcodedby us),
  • Max. length 15 or 30 secs, MP4 H.264, 1,000 kbps
  • Certified third-party vendors
  • Sizmek, DoubleClick, Flashtalking and Bonzai.

Native / Acquisition

Call to Action Buttons
  • 3 x Click tracking tags (Click tracking tags are to be 3rd party ad served)
  • Click tracking tags must be set up to drive to the most relevant client site landing page
  • Tracking tags can either be supplied as generic in which the 1 landing page contains multiple models OR as multiple sets by model. Ie. “Book a Test Drive Kia Sorento”.
  • For model split tracking you are required to provide a separate set of click tracking tags per model and a generic set.
  • Call To Action text can be edited to the client’s choosing.

Common CTAs include:

  • Book A Test Drive
  • Download a Brochure
  • Build and Price
  • Find a Dealer
  • Latest Offers
  • View Range
Native Text Links

Native Contextual Text Ad which runs In-Article
Required

  • 180 characters maximum
  • URL clickthrough

Optional

  • 3rd party Impression tracking tag
  • 3rd party clickthrough tracking tag
Native Spotlight / 'Have You Considered'

Native spotlight ad (also referred to as a ‘Have You Considered’ unit) which runs within the body of articles

ElementType/FormatSize/LimitNotes
LogoImage – SVG, PNG100x100pxImage needs to be transparent
Main ImageImage – PNG390px wideImage needs to be transparent
TitleText20 characters 
Key Points (three in total)Text30 characters each 
CTA 1Text + URL14 charactersThird-party tags can be provided (optional)
CTA 2Text + URL14 charactersThird-party tags can be provided (optional)